Shuck - small-crop

Barbara Shuck, FSMPS, CPSM

Marketing Communications Manager

Wilson & Company


Barbara is a 30+ year veteran marketer who eagerly shares her energy, passion and experience to teach, challenge, motivate and inspire marketers and business developers on their individual journeys. She has worked for general contracting, engineering, construction management and architectural firms.

She is President on the Society for Marketing Professional Services (SMPS) National Board, and has written and presented extensively at SMPS and A/E/C industry events. She received her CPSM Certification in 2000, and achieved Fellow status in 2008. She has an MBA from Thunderbird School of Global Management (Glendale, AZ), and a BA in Communication Arts and French from Washburn University (Topeka, KS).

Session Title

How to Develop an Effective Training Program

Looking for a prescription that promotes enhanced career success? What if you could spread your professional knowledge and insight throughout your firm? Want to give your team a boost in marketing energy and excitement? On your management journey, training is a skill that adds to your professional persona. This session will help you develop a training program with content that will resonate with all individuals, technical or not. Participants will become familiar with four different adult learning styles, learn how to write active, relevant and accurate learning objectives, discover different ways to engage all types of learners in an active learning format, and understand how to structure a training program to ensure the content and message are effective for all learners. We will use an industry case study to show how to implement a successful program, making your value refreshing and energizing. Your professional journey needs this out-of-the box workshop!