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Chuck Roberts

President & CEO

Performance Management Group, Inc.

Chuck knows the A/E/C industry and its challenges well because he’s an engineer with thirty-seven years of experience with A/E/C firms ranging from start-ups to over $3 billion in annual revenue, and served in roles that included seller/doer, Corporate Director of Business Development, COO, CFO, and CEO. He’s best known as a change agent who leads integrated strategic, tactical, and financial planning, launches new service, market segment, and geographic initiatives, implements best practices, and performs turnarounds, reorganizations, acquisitions, and divestitures. He’s the author of the ACEC best-seller “A/E/C Megatrends: The Path to Competitive Advantage,” and “Seven Secrets to Superior Presentations.”

Session Title

How to Successfully Engage Your Firm's Technical Personnel in Marketing & Business Development Activities

Taught by an engineer with 35 years of experience as a seller/doer in the A/E/C industry and who has served as Corporate Director of Business Development, COO, CFO, and CEO, you’ll learn directly from someone who has been on both sides of the fence how to successfully teach, motivate, and inspire technical staff who don’t report to you to engage in marketing and business development activities. This educational and entertaining session will give you the information you need to overcome the frustration and barriers that have been keeping you from being as successful as you could be. You’ll leave with practical techniques you can immediately implement for better results, making your life at work easier and more pleasant, making your firm’s technical staff more comfortable and happy, and driving your career to a higher level.