Microsoft Word - SMPS-SW-2016-MilesHerndon.docx

Daniel Herndon

Principal

MilesHerndon

Daniel Herndon is an ad man, board member and a Principal at MilesHerndon, a branding agency in downtown Indianapolis, IN. Following a career in the music business, Daniel formed a marketing firm Redwall in 2008, and joined forces with Miles Design in 2015 to create MilesHerndon.

In 2011, Daniel received recognition in Indianapolis Business Journal’s “Forty Under 40,” and in 2012 co-authored Facebook All In One For Dummies (Wiley Publishing). Daniel is actively involved in his community by serving as a board member for the The Domestic Violence Network, and The John H Boner Community Centers. Daniel’s personal mission is to invest in quality of life and economic achievement.

Daniel enjoys life with his wife, Carrie, and their two impressively mature daughters Corinne and Kaija.

Session Title

Flash Branding: The Red Hot Strategy to Speed Through Rebranding

Developing an AEC firm brand is a creative, thoughtful, and often time consuming effort, usually involving many pieces and players. But what happens when there isn’t time to do it the traditional way? This workshop will explore the unusual circumstances that caused two AEC firms (and MilesHerndon themselves) to use an accelerated strategy called Flash Branding.

This session will explain the considerations and benefits of using a fast-tracked branding approach with two case studies. Understand how two freshly rebranded firms—Idibri (Dallas, San Diego, UK) and Enverity Engineering (Indianapolis)— collaborated with branding consultant Josh Miles to solve their challenges. We’ll explain what drove each firm’s need for speed, plus detail their branding objectives, strategies, results and lessons learned. While rebranding can often take a year or more. Learn how these firms successfully rebranded in a matter of weeks, and if this strategy is right for your firm.