Gina Kaelin Wescott

Gina Kaelin-Westcott, CPC

Business Performance Advisor


Gina Kaelin-Westcott, CPC is a Business Performance Advisor with Insperity, SMPS Membership Committee member.   Gina is a dynamic, accomplished sales management leader with a 25+ year record of achievement in Sales and Networking.  She is an exceptional mentor, certified coach, and remarkable at building new business and forging strong, lasting relationships with clients and business partners at every level.

Session Title

Power Connecting: Turning Relationships into Opportunities

Your job responsibility includes – either directly or indirectly – bringing in new opportunities for your company. For the marketing professional or someone new to business development, how can you most effectively use your time cultivating relationships?

Design and construction industry leaders Maggie Bolden (Director of Client Relations, Palace Construction and SMPS Colorado President and Co-Founder of BD Roundtable) and Gina Kaelin-Westcott, CPC (Business Performance Advisor with Insperity, Sales Strategist, Co-Founder of BD Roundtable and best-selling author of “Creating a Bond Beyond the Handshake, 100 Reasons Why Relationships and Value Sell Every Time!”) share effective techniques that increase your sales by building strong client relationships.

Each interaction you have works to build your relationship with a specific person or group. The presentation uncovers the three relationship types that matter the most in your business and how to put them to work for you. Learn why the 5-step relationship value rating system is critical, and what it takes to move these relationships to higher levels of appreciation and trust.  Learn the top ways to increase your value and how to easily incorporate these techniques into your day-to-day routine or business.

You will gain insight into key strategies and how to adjust your own communication style to strengthen your relationships and conversations. You will walk away with these benefits:

  • Learn the three relationship types that matter
  • Discover the 5-step relationship value rating system
  • Learn how to use a discovery process for building relationships
  • Discover top five ways build better relationships