josh-miles-portrait

Josh Miles

Principal

MilesHerndon

Twitter:

Josh Miles is a caffeine and Twitter addict, and principal of Indianapolis-based national branding agency, MilesHerndon. His role consists of leading brand strategy, business development, and firm-wide marketing.
Josh Miles speaks from coast to coast on branding, digital marketing, and social media, and is a past TedX presenter.

Miles was honored as 40 Under 40 by both Indianapolis Business Journal and Delta Sigma Phi, and a 20 Under 40 by ENR Midwest. Josh is the author of the Content Marketing Institute book, Bold Brand, and is hard at work on launching a podcast, along with his second book.

Josh lives in Indianapolis with his wife and two ridiculously cute kiddos.

Session Title

Flash Branding: The Red Hot Strategy to Speed Through Rebranding

Developing an AEC firm brand is a creative, thoughtful, and often time consuming effort, usually involving many pieces
and players. But what happens when there isn’t time to do it the traditional way? This workshop will explore the unusual
circumstances that caused two AEC firms (and MilesHerndon themselves) to use an accelerated strategy called Flash
Branding.

This session will explain the considerations and benefits of using a fast-tracked branding approach with two case studies.
Understand how two freshly rebranded firms—Idibri (Dallas, San Diego, UK) and Enverity Engineering (Indianapolis)—
collaborated with branding consultant Josh Miles to solve their challenges. We’ll explain what drove each firm’s need for
speed, plus detail their branding objectives, strategies, results and lessons learned. While rebranding can often take a year
or more. Learn how these firms successfully rebranded in a matter of weeks, and if this strategy is right for your firm.