Julie Huval

Julie Huval, CPSM


Beck Technology


Julie Huval oversees marketing and communications at Beck Technology, a construction software company. She also owns Benchley Design, a company dedicated to training marketers on how to analyze digital branding data. Julie is a contributing author to a number of industry publications and a frequent public speaker on marketing, business, and construction technology. She earned an MBA from The University of Texas at Arlington and is a graduate of SMPS University at the University of Maryland. Additionally, Julie is a Certified Professional Services Marketer and a Past President of SMPS Dallas.

Session Title

Turn Digital Touchpoints Into Real Business.

A company has a website and is active on social media. Now what? This session will dive into the analytics of websites and tracking social media usage to turn touchpoints into revenue. Breaking down the data behind a digital brand will help firms streamline messaging, find ideal clients, and focus their business development efforts. Showcasing A/E/C websites, blogs, and social media platform analytics will provide best practices and “ah ha” moments.