Craig Galati is principal of LGA a consulting firm practicing sustainability, architecture, and sociology. With over 30 years’ experience as an architect and community outreach facilitator, Craig focuses on transformative strategic solutions resulting in organizational and operational excellence. He is past president of both the Las Vegas and Nevada chapters of the American Institute of Architects and Las Vegas Chapter of the Society for Marketing Professional Services. Craig is recipient of the “Silver Medal,” AIA Nevada’s highest individual award, honoring his lifelong contributions to the community and profession of architecture and is a Fellow in SMPS. Craig is the current SMPS Society President-Elect.
One Wrong Project Ruins Your Brand
Over the past ten years, when work was slow, many firms took every job they could get their hands on. This approach helped some firms stay in business, yet hurt their brand perception in the marketplace when the economy improved. This session will discuss the importance of living your brand promise and the importance of using your brand as a filter for the projects you choose to pursue. Drawing on both practical experience and theoretically, the session will teach you how to keep your brand strong, even in the face of adversity.