Rebecca

Rebecca Lavezzary

Director of Marketing

Barker Rinker Seacat Architecture

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As director of marketing at Barker Rinker Seacat Architecture (BRS), Rebecca Lavezzary is primarily responsible for collaborating with the firm’s partners on strategic planning. She has 13 years of experience marketing in the A/E/C industry at both architecture and engineering firms. Rebecca spent her formative years in Colorado and New Mexico before relocating to the Big Apple after graduating from Colorado State University. She spent seven fast-paced years on the East Coast before returning to her more laid-back Colorado roots in search of a better work-life balance (which she definitely found at BRS!) and a nice place to raise her family. Rebecca and husband George are now proud parents to son GP, daughter Nora, and puggle Clementine. She is an avid Broncos fan on the weekends and an aspiring chef of Puerto Rican cuisine. Rebecca is also actively involved in SMPS and currently serves as Treasurer for the Colorado chapter.

Session Title

You Had Me At Hello: Client Care Programs To Turn Your Firm Into The Leading Actor

“Thank You” is nice, but in today’s market, words simply don’t mean as much as actions. We say our firms have better customer service than our competitors, but are we truly following through beyond the interview presentation and throughout the life of the project? Leading actors pick and choose their scripts. Directors seek them out because they are at the top of their game and provide a top-notch performance every time. Through a successful client care program, your firm can become your clients’ leading actor. Based on interviews with a variety of firms of different sizes and disciplines, located around the country, this session takes a look at client care program best practices. Attendees will learn how to implement a client care program, starting at day one of a project and continuing beyond the ribbon-cutting, and walk away with a collection of all-star performances to take back to their firms.