Cerami & Associates

Sarah Hoff




As the Principal in Charge of Marketing, Sarah works as part of Cerami’s leadership team to develop their long term strategy and create a unified marketing communications plan in support of their overall image in the marketplace. Passionate about both architecture and technology, Sarah loves finding creative outlets to promote the importance of acoustics and technology in the built environment. Sarah has been an active member of SMPS for over 10 years and served as president of the NY Chapter in 2013-2014. She is currently on the chapter’s executive committee and the director of the Chapter Advisory Council. She is also a 2011 graduate of the SMPS University program.

Session Title

You Had Me At Hello: Client Care Programs To Turn Your Firm Into The Leading Actor

“Thank You” is nice, but in today’s market, words simply don’t mean as much as actions. We say our firms have better customer service than our competitors, but are we truly following through beyond the interview presentation and throughout the life of the project? Leading actors pick and choose their scripts. Directors seek them out because they are at the top of their game and provide a top-notch performance every time. Through a successful client care program, your firm can become your clients’ leading actor. Based on interviews with a variety of firms of different sizes and disciplines, located around the country, this session takes a look at client care program best practices. Attendees will learn how to implement a client care program, starting at day one of a project and continuing beyond the ribbon-cutting, and walk away with a collection of all-star performances to take back to their firms.