Track 3: Build Your World

Tackling Unconscious Bias
Kyl Myers, PhD
Unconscious biases are social stereotypes about specific groups of people that individuals form outside of their conscious awareness. Everyone has internalized unconscious biases towards social groups that may not align with their conscious values. It is sneaky and can have negative consequences on people's experiences and can affect hiring and promotion practices as well as workplace environments and how companies interact with their customers. But have no fear - we can get our unconscious biases in check and actively work to improve our assumptions and interactions with others.

Join Kyl Myers, PhD, a sociologist at the University of Utah and a tireless advocate for understanding the social systems we live in and how we can improve them for this exciting session. Participants will engage in an activity that will help them take inventory of a time in their life when unconscious bias creeped in. In break-out groups, participants will come to realize how insidious and universal unconscious bias is and how we can work together to tackle unconscious bias in our lives to create a more equitable environment that genuinely celebrates diversity.

Campaign Buzz
Donna Corlew, FSMPS, CPSMFrank Lippert, FSMPS, CPSM, and Dena Wyatt
Do you have what it takes to work with a team to come up with a great marketing campaign or special event? 

Join us for this fun and engaging program where industry leaders will work with attendees in groups of 1-3 people in their choice of one of several workshop groups to develop their strategy and plan for a marketing campaign or special event. Each group will work with an industry expert utilizing the guidelines for the SMPS Marketing Communications Awards to develop their campaign or special event. 

Our industry experts will select the top three team ideas among our volunteer teams that want to pitch their idea to our judges and live studio audience during our closing shark tank style program – Survive the Hive where the audience and judges will be able to ask questions and vote via text message on our grand prize winner. These teams will work with presentation experts to help develop their pitch in the Buzz Lounge to prepare them to Survive the Hive. Can you survive the hive? 

Revive the Hive: Innovative Inspiration and Breakthrough Ideas from Outside Industries 
Keri Hammond, FSMPS, CSPM 
As busy bees in our industry, we know we must constantly innovate. Outside our AEC hive, leaders in corporate America pursue their own possibilities and opportunities with creativity and invention as well. How can we tap into those ideas to bring fresh perspectives to our industry? In a round-table format, we will spend time with professionals in the retail, broadcast journalism, hospitality, pharmaceutical, healthcare and digital marketing and sales industries learning about their successes and failures. Through these interactive sessions, we’ll learn how the ten key areas of marketing apply to other industries. How do they manage their marketing and sales programs? What are the methods and tools they use? By asking questions and listening to their suggestions, we can breathe life into our firms’ marketing and business development programs - what we take away is limited only by our creativity. 

Meet the Press - Panel Discussion
Moderator: Brianna Verderame
Like any other discipline, there are best practices and nuances in working with the media and creating buzz for your firm. This is your chance to learn directly from a panel of journalists about how to create targeted, strategic press coverage that can produce results. The “Meet the Press” panel features a variety of press veterans, representing various media to engage in your firm's marketing campaign goals. They will share their insights on the best way to work with the press to secure coverage of your projects, products and services.  Learn who, what and how to pitch your story for the best coverage with the right message.  Moderated by a seasoned industry veteran, this interactive panel discussion will allow you to ask all your burning questions and put your best pitch forward. 

Bee the Change You Wish to See in Your Firm - Panel Discussion
Moderated by Fran Pruyn, CPSM
As business landscapes and models change and the millennials become the largest professional group in the workforce, there is a shift in companies to be the change their employees wish to see in the world.  Social enterprise is quickly becoming a popular business model that generates profit to fuel social good. Defined as organizations that strive to positively impact the community through commercial strategies, social enterprise aligns firms to charities that meet their overall strategic goals.  In this interactive panel discussion, hear from firm leaders as they discuss how their firms harvested their philanthropic organizations and how these partnerships pollenated together to achieve their strategic goals.